Simply put, your brand is defined by a customer’s overall perception of your business.
What is brand awareness?
Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service.
- Consumers having knowledge of what your business is known for.
- A social media user knowing your ad is going to be funny when they come across you in their feed.
- Customers choosing your brand specifically over others, even if there are cheaper options.
- Search engine users typing your business name or other branded terms into search.
Brand recognition vs brand awareness
Brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators such as logo and colors.
The importance of brand awareness
No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social media, your business isn’t likely to get very far if it doesn’t have a brand to set itself apart. Your brand packages up your company name, logo, offerings, and content into an experience for your audience and customers. It is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors.